Tuesday, June 24, 2014

Woven with Love...

Show you care - A Frue Frue Charity Project

Frue Frue is proud to present a new and exclusive collection - The CARE Bracelet

Created by Jewellery designer Joanne Yeo to raise funds for Soi Dog “Challenge the World, 2014”. Soi Dog is a charitable non-governmental organization that rescues, treats and rehomes stray dogs and cats, where most dogs are destined for the meat trade in Thailand. Frue Frue will make donations from the net proceeds of sale to fund an initiative to build a new animal hospital for Soi Dog in Thailand.

As mark of tribute to our furry friends, the range includes carefully hand-woven friendship bracelets that features an artisan Tibetan silver PAW charm, in antique gold plate. The bracelets are available in 5 vibrant colours - Fuschia, Crimson, Nude, Teal and Cobolt. Each costs USD$49, excluding shipping.

When asked why Frue Frue has joined the global fundraising event, Joanne Yeo said, “Helping animals in need has always been close to my heart. I have supported Soi Dogs for many years and have seen the great work they do to help many suffering animals. Our goal is to sell as many Care bracelets, so that the strays of Thailand can get some love and luck that our lovable pets receive in our homes.”

Enjoy this wonderful collection, and show your support today by wearing a Care bracelet.

The range will be available for purchase online at www.fruefrue.com. All proceeds from the sale will be donated to Soi Dog on the 31 December 2014.

For more information, contact Joanne Yeo by email at joanne@fruefrue.com or by phone on 65 9743 0646.

About Frue Frue

“Style is born from passion.”

When Singaporean-born Joanne Yeo started Frue Frue in 2006, her stylishly simple, hand-fashioned jewelry design seduced fashionistas. A masterful artisan, Joanne explores forms and shapes, and draws inspiration from everything around her. Through her pieces, she allows us to experience colours and designs in intriguing, playful and beautiful new ways.


Joanne Yeo creates seasonal collections that are unusual and delight the eye. She is credited with 100 Most Inspiring Women by Cozycot/Singtel in 2011 and creating jewelry that is wearable every day.



The CARE Bracelet

14kt Gold Plated PAW Charm



5 Vibrant Colours